Business English Certificate

תאור הקורס

Week 1 - Advertising & Brand Identity
Week 2 - Employment & Creating a Resume
Week 3 - Business Marketing
Week 4 - Customer Service & Business Ethics
Week 5 - Business Essentials
Week 6 - Business Presentations
Week 7 - Business Structures & Finance
Week 8 - Business Travel & Etiquette

Course Outline

Week 1- Advertising & Brand Identity
- What is advertising?
- Creating a target audience for specific advertising
- Introducing new vocabulary
- Ways to reach a target Market
- Advertising channels
- What is a brand?
- Identifying brand logos
- Slogans in Advertising
- Trademarks
- Brand collocations
*Students will be given an advertising assignment

Week 2 - Employment & Creating a Resume
- Benefits & Perks
- Job Satisfaction/Giving Notice
- Answering the phone
- Introducing yourself & asking for someone
- Telephone idioms
- Taking messages
- Ending a conversation
*Students will learn strategies on creating a strong resume and how to formally conduct themselves through job interviews. A resume and cover letter assignment will be given.

Week 3 - Business Marketing
- Marketing expressions
- Price Strategies
- Types of promotion
- Marketing mistakes
** Students with have the opportunity for a Q&A with a local business representative

Week 4 - Customer Service & Business Ethics
- Dealing with difficult customers or clients
- Motivating Employees
- Exploring values
- Setting Goals
*Exam (materials will be from week 1-4)
Week 5 - Business Essentials
- Business meetings
- Organizing presentations
- Business emails

Week 6 - Business Presentations
- Business attire
- Business greetings
- Forms of address
- Communication
* Students will be required to research a local business and provide a critique

Week 7 - Business Structures & Finance
- Levels of business employment
- Finance solutions
- Finance planning

Week 8 - Business Travel & Etiquette
- International Business Etiquette
- Cross-cultural studies
- General etiquette guide
- Final Presentations
**Students will prepare a final presentation and other classes will be invited to watch, ask questions and evaluate each student’s performance.

Notes:
* Students are required to take a level test before entry
* A minimum of 5 students are required to run this course
* 1-2 hours of homework is required per day
* Students will receive a certificate at the end of the program with a letter grade.
*This course can be combined with morning Practical ESL classes at IGK.